A Story That Began in 1969
The whole story began in 1969, when I encountered wood, and the texture, scent, and richness of this unique material, combined with my passion for creating something new, all began.
The Mamatoyz brand, founded by METU graduate industrial designers who had won numerous design awards and designed countless products for the toy and baby industry, was born from the blending of all these factors.
In other words, Mamatoyz is not a start, but the culmination of a long process.
New Steps in 2014
Having previously implemented numerous designs in the toy industry, the MamaToyz design team's experience in this sector, combined with their design skills and knowledge of wood materials, creates user-focused, high-value-added, and unique designs.
Each product is designed by the design team through detailed market research, assessing the pros and cons of existing products.
The team consults with experts to tailor the design to babies' developmental needs.
Looking Ahead – Our Future Vision
At Mamatoyz, every step we take is guided by a belief: design can shape a better future for children and the planet they will inherit.
In the coming years, our vision is to expand beyond being a design brand into becoming a global reference point for sustainable, innovative, and educational wooden products. We aim to grow not only in scale, but in impact — leading the way in creating safer, smarter, and more sustainable solutions for families worldwide.
Sustainability at the Core: We will continue to invest in eco-friendly production techniques, renewable resources, and designs that extend product lifecycles by transforming into new functions.
Global Reach: Our participation in international fairs and collaborations with distributors around the world will further strengthen our presence in global markets, ensuring that Mamatoyz becomes a household name across continents.
Design Innovation: By combining our deep understanding of children’s developmental needs with cutting-edge design, we will introduce groundbreaking products that surprise, inspire, and grow with every stage of childhood.
Legacy of Craftsmanship: Rooted in our story that began in 1969, we will continue to pass on our woodworking heritage to future generations, while merging it with modern technologies and design thinking.
For us, the future is not only about growth — it is about leaving a positive mark. With every product we design, every child who plays, and every family who trusts us, we are building a future where design, sustainability, and childhood joy come together in harmony.